Strathearn Cider Company - Home of Scruffy Dog Cider

New Perthshire Cider funded by Rural Perth & Kinross LEADER

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New Perthshire Cider Business Set to Receive

Rural Perth & Kinross LEADER Funding

A recently-established Perthshire cider company is set to receive a £32,500 conditional grant to assist it to build a strong local cider brand and make the most of the apples grown in the area.

The grant offer has been made to Strathearn Cider Company by the Rural Perth & Kinross LEADER Programme 2014-2020: The European Agricultural Fund for Rural Development: Europe investing in rural areas. 

The funding will be matched 50:50 by the company, based near Methven, to support the creation of Strathearn’s first cider company.

Jackie Brierton, the Perth & Kinross LEADER Local Action Group (LAG) chair, explained the importance of the support.

“This small enterprise project, set to receive an award of £32,500, is one of a number benefitting from the £3.8 million share of LEADER and Scottish Government funds available for the development of rural communities and enterprise in Perthshire until 2020.

This is a creative and innovative project which will help prevent the wastage of excess apples grown locally and we are pleased we have been able to support it.”

George Blues, a partner in Strathearn Cider Company, said the business was looking forward to building a high quality local cider brand.

“Perthshire has a fantastic history of producing great apples and we are looking forward to playing a part in growing its reputation for fantastic cider too.

Our thanks go to all those who have helped us get to this stage, particularly the Rural Perth & Kinross LEADER team and Business Gateway in Perth.” 

The project will provide an opportunity to utilise local apples which currently do not have a use. It will involve the construction of a cider shed to allow the production of high quality cider, and this summer will see the launch of the company’s new “Scruffy Dog Cider” brand.

The new cider range, which includes medium dry and medium sweet bottlings, has been made using apples from Perthshire, including from Comrie Community Orchard at Cultybraggen, as well as apples from Herefordshire.

Mr Blues explained the inspiration for the business and the new cider brand came during time spent last year with craft cider makers in Herefordshire and Gloucestershire.

“We were standing in a cider shed on a farm in Herefordshire when we hatched the idea of working with a craft cider-maker down there during our first year,” he said.

“We took apples from Perthshire down and worked with an award-winning local craft cider producer who has helped us learn a great deal about the business.”

Mr Blues added: “We’re very grateful to the cider-makers in the south who have been willing to share their knowledge, experience and passion for making great cider with us and we now hope to be able to press apples ourselves in Strathearn this autumn.”

For further press information please contact George Blues on 07760275632

Caption: George Blues, a partner in Strathearn Cider Company, pictured with the company’s new “Scruffy Dog Cider” and Ozzy his cocker spaniel who was the inspiration for the brand.

ENDS

Notes to editors

  • About the Rural Perth and Kinross LEADER Fund

The new LEADER, (‘Liaison Entre Actions de Développement de l’Économie Rurale’),   Rural Development programme for Perth and Kinross was launched on Thursday 14 January 2016.

Approximately £3.8 million of EU and Scottish Government SRDP (Scottish Rural Development Programme) funding is being invested in the local area between 2014 and 2020, bringing a boost to communities and the rural economy.

The funding will be directed towards the priorities identified in the Rural Perth and Kinross LEADER Programme Development Strategy and Business Plan, with the aim of helping to create a long-term legacy of vibrant, healthy and inclusive rural communities.  The priorities include Community Capacity Building, Rural Broadband, Youth Initiatives, Farm Diversification, Rural Enterprise and there are Open Challenge and Co-operation Projects Funds also.

Funding is allocated by the Rural Perth and Kinross Local Action Group, (LAG). This independent body consists of representatives from local businesses and public sector and third sector organisations.

Anyone can apply: www.PKLeader.org , Facebook @PerthKinrossLEADERFunding, Twitter @P_KLeader #PKLeader

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